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The first mission identified by the Challenge representatives from Gibson, Latham, Morgan Lewis, and O’Melveny was to work to increase the percentage of the School’s alumni who made an annual gift to the School from approximately 16%, the lowest percentage of any top 20 law school, so that the School would be competitive with its peer schools, typically with rates in the mid 30%’s to 40%’s.  Increasing the School’s contribution participation rate would provide the School with much needed discretionary operating money to fund important initiatives and needs in the absence of a substantial endowment income.  Just as importantly, increasing the participation rate would signal alumni support for the School to the various accreditation and ranking agencies that view alumni giving rates as a proxy for “customer satisfaction.”
In the fall of 2002, the Challenge representatives at Latham, Gibson, Morgan Lewis, and O’Melveny challenged their alumni colleagues to contribute to the School, with 31% of them doing so that first year.  The following year alumni leaders at 27 additional law firms agreed to serve as Challenge representatives and to challenge their alumni to join in giving to the School.  The academic years '04-'05, '05-'06 and '06-'07 saw further dramatic expansion of the Challenge, to 70 firms.  Of the approximately 1,400 alumni now participating at Challenge firms, an astonishing 72% are making financial contributions to UCLA Law.  The Challenge’s efforts to improve the rate of alumni annual giving have already borne fruit, as have our efforts to add firms and alumni to the Challenge every year in the future.
The Broader and Long-Term Mission: Building a Permanent Network
However, the mission of the Challenge has always been more than to support the School by assisting in its fund-raising efforts.  The larger mission of the Challenge is to build a permanent network between the School and its alumni at the nation’s law firms, for their mutual benefit.  The law firms clearly benefit by hiring some of the nation’s best and the brightest students who are educated at the School and who are well equipped to become practicing lawyers, and by providing the School with input on programs and curricula that will train even better lawyers.  The School can clearly benefit by leveraging off the tremendous resources and contacts of its alumni at the Challenge firms.  The School, its administration, faculty and student body have demonstrated that they are committed to reaching out to the School’s alumni for help, support and feedback and for their part, the School’s alumni at the Challenge firms are supporting the School in myriad ways, including by teaching as adjunct professors, mentoring first-year students, training second year students in interviewing skills, serving as moot court judges, participating in the School’s colloquia and continuing legal education programs and serving on the School’s various alumni and advisory boards.  Moreover, the representatives of the Challenge firms stand ready, willing and able to offer any help that the School might need as it advances in its mission of becoming one of the nation’s preeminent law schools.
The Challenge’s Social Mission: Personally Reconnecting
At its heart, the Challenge is about the law firms and their representatives, and is animated by their desire to reconnect with the School and one another, to work together as a team in support of an important mission and to rekindle fond memories of our days at the School and to once again participate with its administration, faculty and students in its open and congenial culture.  To that end, the Challenge firm representatives have social functions and meet regularly with the Dean and others at the School to learn of developments at the School, where it is heading, and how we and our firms can be of help.
Join the Challenge
If you and your law firm are not yet participating in the Challenge, we invite you to join us.  You, your firm and the School will all be the better for it.  Please contact Michelle deBaroncelli at (310) 206-1170 or deBaroncelli@law.ucla.edu, to enroll your firm or request additional information.  The representatives of the Challenge firms look forward to meeting and working with you in this important and exciting endeavor.


1. TECHNOLOGY: WEB 2.0 •TROUBLESHOOTING 101• FORENSICS EXPERTS THE BUSINESS OF PRACTICING LAW OCTOBER/NOVEMBER 2005 VOLUME 31 NUMBER 7 MARKETING THEN&NOW Legal Marketing’s Long Strange Journey. Personal Lessons. PLUS Noland Hamerly.  Our lawyers really know agriculture. For 75 years our attorneys have handled every legal issue facing the agriculture industry. If agriculture is your business we should be your law firm. Noland Hamerly and Agriculture. Together we grow. How to Practice Feel-Good Rainmaking Marketing Salary Survey Stats Rebounding from Marketing Mistakes Is Marketing a Laughing Matter?
2. A Personal View of LEGAL MARKETING’S Long Strange Journey “First, Let’s Sell All the Lawyers” By Ross Fishman
3. oor John Bates. All he Up from Disbarment: Out of the NALFMA (later happily renamed P wanted to do was provide legal services to the indi- gent—those who weren’t quite poor enough to qualify for free Legal Aid attorneys. But he found that he couldn’t make a living simply through referrals. He Gate Post-Bates The Bates decision led to the first big wave of mostly consumer-oriented legal advertising. Personal injury lawyers grabbed hold of the opportu- nity with both hands, and the “sincere lawyer holding a gavel and standing in the Legal Marketing Association). The genteel profession of law was becoming a business. That same year, The American Lawyer published the salaries of big- firm lawyers. The figures sent shock- waves across the profession, as lawyers needed high volume. Which meant front of a bookcase” ad was born. migrated to the money, increasing the advertising. Which probably meant Entrepreneurs started snapping up competition among and within firms. getting disbarred. So when he and his law-oriented 800 numbers, and Yellow The firms saw they needed an advan- partner Van O’Steen advertised their Pages advertising exploded for con- tage, a way to connect to clients and price list, they simultaneously hired a sumer practices. Sales of cheesy clipart attract more prospects. lawyer of their own. flags, eagles and ionic columns grew. Public relations became king, as Sure enough, they got clients—and No street-side billboard or bus bench firms hired publicists to get their names disbarred. was safe. in the paper, any paper, on any subject. Fortunately, and famously, their Then, in the very-late ’70s, a couple It wasn’t strategic, but PR firms discov- ultimate appeal to the U.S. Supreme of thoughtful firms gingerly started ered that lawyers loved seeing their Court made it possible for lawyers to putting in writing what they actually names in print—almost as much as market their services. At last, lawyers did, producing the first law firm they hated seeing their competitors’ could stop wondering whether simply brochures—black-and-white, all text, names there. Sales of annual PR retain- having a business card would cause single-spaced, really dull. But they ers skyrocketed. them to lose their licenses. No, really, showed that at least a few firms were And brochures came into vogue on it was that bad. trying to think about what marketing a wider scale. The standard: 24 pages of It’s been nearly 30 years since the might mean. dense, detailed, single-spaced ponder- Supreme Court decided the landmark By 1985, roughly a dozen large ous prose; no pictures; covers bearing Arizona v. Bates, and today selling the law firms had hired their own in- the firm’s name alone. Yep, still really services of lawyers and law firms is a house marketers, and together they dull. You had your choice of any color sophisticated and widespread disci- formed the awkwardly named as long as it was black. Neither clients pline. Witness the fact that the interna- National Association of Law Firm nor the firm’s own lawyers could read tional Legal Marketing Association Marketing Administrators, or these mind-numbing abominations. celebrates its 20th anniversary this year at more than 2,500-members strong. I’ve watched the discipline evolve from primitive to professional, having Legal Services Marketing Timeline left litigation for the brave new world of Here’s a quick- 19 7 7 19 7 7 19 8 4 law firm marketing more than 15 years shot review ago. It’s been quite a ride, in terms of of just a few The U.S. Supreme The ABA Law Market research of the many Court, in Bates Practice briefly takes cen- messages, media and more. By sharing highlights that v. State Bar of Management ter stage with an some of my own dim recollections and have marked Arizona, reverses Section (then American Lawyer observations, I hope to provide some the still- the Arizona Sup- called the cover story about ongoing evolu- reme Court in a Economics of Denver firm context for how far legal marketing has tion of legal 5-4 decision on the Law Practice Gorsuch Kirgis’s come, where we are today—and where marketing. Section) publishes marketing pro- question, “Did the we might be heading. I’m a little hazy Arizona rule, which the first edition of gram, which was on some parts … I wasn’t intending to restricted legal Jay Foonberg’s built on research advertising, violate How to Start & by MIICORP, then chronicle the history, so I didn’t take the freedom of Build a Law the only market notes. But this is how I personally speech of Bates Practice. research firm remember it and, in turn, what I see and his firm as guar- specializing in law happening today and tomorrow. anteed by the First firm work. and Fourteenth Amendments?” October/November 2005 Law Practice 31



attorney law firm   Photos Pictures Pics Images

attorney law firm   Photos Pictures Pics Images

attorney law firm   Photos Pictures Pics Images

attorney law firm   Photos Pictures Pics Images

attorney law firm   Photos Pictures Pics Images

attorney law firm   Photos Pictures Pics Images

attorney law firm   Photos Pictures Pics Images

attorney law firm   Photos Pictures Pics Images

attorney law firm   Photos Pictures Pics Images

attorney law firm   Photos Pictures Pics Images

attorney law firm   Photos Pictures Pics Images

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